Samsung was about to release their Galaxy phone in sunrise gold. We released some DynamicLight and PlateLight magic.

THE APPROACH

To launch Samsung’s new Galaxy phone in sunrise gold, we plunged it directly into a golden dawn.
We wanted this to look and feel real, so we created in it in camera, with multiple robots, tanks of liquid gold, our DynamicLight and PlateLight technology and our good friends at PSYOP.

TECHNOLOGY

DynamicLight brought the moving light magic to slow motion moments.

Filming with PlateLight meant we were able to film each of the lights in our product lighting set up as separate pieces of footage. By combining these different lights in post we were able to light and relight the product after it was shot.

THE RESULT

An in camera look and feel, with all the flexibility for controlling lighting in post that would usually come with creating in CG. This approach has been referred to as real life CG