We have worked with La Mer on multiple campaigns, these have been wonderful collaborations — an opportunity to bring to life a fascinating world of science and luxury product, using unique in-camera cinematography.

IN-CAMERA APPROACH

We wanted these spots to retain a real life in-camera approach, for the human warmth, for the real world science and for the stunning reality of the products.
To achieve this we employed our PlateLight and DynamicLight technology.

PRODUCT

We filmed these stunning products with PlateLight, which enabled us to film multiple static and moving lights at the same time. This resulted in multiple pieces of footage of the same shot, each piece of footage being of a different lighting set-up.

This means we can light or relight the footage in post, it provides the flexibility and control of CG, but with live action footage, so the result is 100% real. This allows us to light products with absolute precision and control, no compromises. So we can bring products as stunning as La Mer’s Genaissance series into a new light.

All this in one take.

SCIENCE

The story behind La Mer’s products is a history of the natural world meeting science. This is a fascinating visual playground for us, where we get to bring new film-making technology into real world science. Here we discover, reveal and share new glimpses into this world as never seen before.