We were given the opportunity to create a world of light, music and dance through a series of commercials for LG Signature with the extraordinary Misty Copeland

THE APPROACH

Of the series of commercials we created with LG Signature, this one became our favorite. Inspired by the thin, light illuminating glass plane of the OLED Rollable TV, we see a stage of thin, glass like planes. Misty interacts with and moves through these planes, which can emit, reflect or change light.

Our director Carlo Van de Roer worked with James Whiteside of the ABT and Misty on choreography that leads us through this world of changing light planes and reflection, accompanied by a musical score created for us by Ezinma.

THE SHOOT

This was an enormously fun collaboration, bringing together extraordinary dance, choreography, music, robots and film-making tools like PlateLight and DynamicLight all on one day — it felt like magic.

TECHNOLOGY

PlateLight was used to capture multiple lighting looks for the scene in the same take. We then separated these different in-camera lighting looks using the shapes of the vertical planes.

DynamicLight gave us moving light to carry the energy of movement within moments of slow motion.

THE POST

PlateLight provided a great deal of flexibility for creating the planes of light and for timing of changing, interactive lighting. Because we have the scene recorded under multiple lighting looks we can control the lighting and timing of this lighting after it has been shot, while retaining an in-camera look and feel.