Can the experience of a Lexus change the way you’re feeling? What could that change look like?

THE CONCEPT

Our friends at Team One and Lexus asked how we could depict emotional change visually. So we went on a journey with three individuals as they experienced the Lexus LS 500 to see if we could find out.

We monitored biofeedback from each person before, during and after their experience with our Lexus car using sensors. The data from these sensors was depicted as color and light, so we could visually witness their experience and change — a reference to the methodology of Aura photography.

The data from our sensors dictated the changing lighting and color through our PlateLight technology.

BIOFEEDBACK

The sensors we used to monitor our subjects experience provided us with feedback such as galvanic skin response (GSR), electro-dermal and temperature readings.

PLATELIGHT DRIVEN BY DATA

Our subjects were filmed under multiple lighting looks at the same time, on the same camera.
Data, derived from the sensors they were wearing, dictated which lighting and color was used.
In this way, the light and color depicted the information acquired from the sensors and we visualized their emotional responses.